We ran a billboard campaign in TX along interstates between DFW, Austin, and San Antonio.
Working within a small yet nimble team at Basecamp, I wrote (pencil), shot (Sony FX30), and edited (Davinci Resolve) short-form social content that expanded on the founder’s Rework ethos for small businesses.
I also wrote and edited short-form meme-style videos to show small businesses that at Basecamp, we get you, and we got you.