Basecamp is a useful product with a pretty cool way of doing things imho. They’ve been profitable for over 20 years and have done so without any real advertising. I was fortunate enough to work with a small team working on a variety of social, OOH, and other activations.

We ran a billboard campaign in TX along interstates between DFW, Austin, and San Antonio.

Pergo floors make your home so amazing, you’ll never want to leave. To prove it, we partnered with FYI Network to create a new reality show called Ultimate Staycation. In this 8-episode branded content series, a newly married couple has to stay in a house for 30 days without leaving, to win $20,000 for a down payment towards a new home and Pergo floors of their own.