Basecamp is a useful product with a pretty cool way of doing things imho. They’ve been profitable for over 20 years and have done so without any real advertising. I was fortunate enough to work with a small team working on a variety of social, OOH, and other activations.

Pergo floors make your home so amazing, you’ll never want to leave. To prove it, we partnered with FYI Network to create a new reality show called Ultimate Staycation. In this 8-episode branded content series, a newly married couple has to stay in a house for 30 days without leaving, to win $20,000 for a down payment towards a new home and Pergo floors of their own.