The kind folks over at Gulfstream asked me to help them come up with a tagline. Over three hundred iterations and one round of revisions later we landed on THE ART OF EXCELLENCE. Which is quite fitting for perfectionists who inject excellence in everything they do, whether it’s decorative stitching on fine leather seats or shattering world speed records.
It’s fun stuff working on a global brand that makes the world’s finest aircraft, relied on by the likes of both Drake and Jack Ryan.
Does your company build ultra long-range private planes for hip hop moguls, and is also in need of brand writing help? Hit me up.